Posts tagged bonus
Here's why every small business website should include testimonials (bonus script included!)

Have you ever heard of the saying "Don't just tell them, show them"? This small but powerful piece of advice can be applied to so many areas in life and it is often a guiding principle for small businesses who are looking to grow to the next level. 

Why's this?

Because people are inherently social creatures and we usually want proof that something works or is "worth it" before we make a purchase or sign up for a service. There's something to be said about the sway of social proof.

You probably already know that people are more likely to buy a product or service at the recommendation of others, and this is especially true for small business offerings online. No one wants to be the first one to try something; instead, they'd rather go with something that is tried, true and proven.

People want to do business with companies and individuals they know and trust but how can you enhance that relationship? How can you use this information to strengthen your website and encourage people to make the move from "visitor" to "client"?

Great question! The answer, my friends, is by including testimonials on your website. Read more >>

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Why Site Traffic is Worth your Attention [Plus a Bonus Guide on Ways to Increase It]

As an online entrepreneur, I am lucky enough to connect with people everyday across a variety of industries. We get to talk shop and share our thoughts on tech trends, insights, best practices and the value that websites bring to businesses. This is something I hugely enjoy and appreciate...except when I hear people preaching bad advice!

By now you know that as a writer and web developer, my number one goal is to help people build websites for their businesses that are as profitable, simple and effective as they can be. There is a lot of information out there, a lot of which is out of date or totally off the mark, and it can be tough to figure out who to trust.

If you want a website that captures the attention and interest of new visitors, drives sales and simplifies communications, you must design and build a website that meets your needs.

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Ten Golden Rules of Web Usability : Everything You Need to Know to Make the Best Website Ever

Web usability. It’s a term that’s thrown around all the time with regards to websites. But what does it really mean? And how does it affect you?

Anyone who puts up a website wants it to look good, function well, and attract visitors and/or customers. I mean, who wouldn't? A website is a reflection of you and your business so you want it done right.

This is where web usability comes in.

By following some tried and true guidelines, you can have a top-notch website in no time at all. So long as you know what steps to follow, there’s no reason your website can’t perform how you want it to.

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5 Web Design Choices that are NOT Okay!

Website design is one of our favourite subjects here on the blog and we love to cover it all - the good, the bad and the ugly. As we've mentioned, your website is often the first point of contact people have with you and your business, and it sets the tone with how your brand is perceived online. While your website will evolve and be updated over time, there are several features that you should avoid at all costs. Outdated technology and web design paradigms are usually the culprits when it comes to brutal web design choices.

Be sure to read through to the end of the article for a special bonus!

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