Posts tagged templates
How to prepare content for your website - video collab with Louise from Solopreneur Sidekick

We’re coming in HOT today with another (wonderful, glorious, thrilling, info-and-action-packed) video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered how the heck to prepare the website for your website, then my friend - you are in the right place! From the early planning stages to prepping website text/copy and deciding on the imagery and visual components, we’ve got you covered.

In this conversation, Louise and I talk about how there’s so much content to prepare for your website, whether you’re building a brand new site from scratch or working on a redesign project. Content doesn’t just come together on it’s own - nope, there’s a whole lot of strategy that goes into really good website content! Remember that your goal is to connect with your ideal audience, future clients and potential customers, and good content will get you there.

Hit play on the video or read the post below.

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How to turn down freelance clients in a way that won’t break your business 

Believe it or not, there will come a day for every freelancer, solopreneur or business owner where they receive more inquiries than they can take on. As much as you’d love to accept every project that comes your way (hello, bottom line?!), you will eventually find yourself having to turn down potential freelance work. 

This can a blessing in disguise but it’s still a hard skill to master - especially if you’re still in the scrappy, roller coaster, early stages of your business. 

Now that I’ve established my web design business, I am thrilled to find myself in this position. It took some time to get here and I had to figure out turn down work and projects in a “smart” way, but now that I’m here I want to share how I say no in a way that doesn’t come back to bite my business in the butt.

Saying No isn't easy and rejection ain’t fun for anyone but there’s definitely a ‘right’ way to go about it.

Let’s dive right in!

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Pretty vs Performance : What to prioritize in your website’s design

You’ve finally decided to launch a new website (after taking my free course, perhaps?) or that it's time to give you existing site a facelift. Exciting news, let's break out the bubbly!

But before your site can go live, you’ve got to take care of all the heavy lifting and actually build and design the website. It’s important to slow down and think critically about the website design process if you want to do it right the first time. Not everyone has time for a starter website!

If you aren’t clear on your website’s goals, it’s nearly impossible to build a website that fits your brand, generates leads AND helps grow your business. When the focus of a website is purely on aesthetics and the design ignores the goals, the best case scenario is that you end up with an appealing website that doesn't perform how you want it to. The truth is, however, that often you’ve just wasted everyone’s time and a whole lot of money. Whomp whomppppp.

In my opinion, we can do better than that. 

Today we are going to take a look at what I prioritize in my custom website projects and look at the relationship between pretty and performance websites.

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