Posts tagged freebie
How to prepare content for your website - video collab with Louise from Solopreneur Sidekick

We’re coming in HOT today with another (wonderful, glorious, thrilling, info-and-action-packed) video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered how the heck to prepare the website for your website, then my friend - you are in the right place! From the early planning stages to prepping website text/copy and deciding on the imagery and visual components, we’ve got you covered.

In this conversation, Louise and I talk about how there’s so much content to prepare for your website, whether you’re building a brand new site from scratch or working on a redesign project. Content doesn’t just come together on it’s own - nope, there’s a whole lot of strategy that goes into really good website content! Remember that your goal is to connect with your ideal audience, future clients and potential customers, and good content will get you there.

Hit play on the video or read the post below.

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How to convert website visitors into clients - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what sets a good business or professional website apart, what features and design strategies you can use to make sure your website converts like a dream, then you’ve come to the right place!

In this conversation, Louise and I talk about how to make sure your website converts visitors into clients. There are different strategies for services based business compared to e-commerce or websites that sell products, so we’re focused specifically on converting leads for your services based business through your Squarespace website here.

Hit play on the video or read the post below

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My 8 step process for creating and publishing blog posts

Raise your hand if blogging has ever left you feeling overwhelmed or stressed out!

Oh good, I’m happy to see that I’m not the only one :)

We all know that blogging is a super important part of any website and that is has major benefits for just about every business out there. It drives traffic to our sites, establishes us as experts in our industry/niche, helps us to share our point of view with our audience, and grows our brand and visibility online. It’s worth our time and effort, but why does it have to be so friggin' hard?

That’s a question I used to ask myself but I’m happy to report that I don’t feel that way anymore. In fact, I now find blogging FUN and actually look forward to creating new posts to share with my readers!

All of this changed when I started getting strategic with the content I created and established processes and a checklist make sure that I had every step covered. And let me tell you, it totally paid off.

I’m sharing my process for creating and publishing blog posts with you to show you that blogging doesn’t have to be hard or scary. Blogging doesn’t have to take hours of your time, either! Once you have a process in place, it comes together quickly and easily.

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Expert Roundup : Using social media to support your website

What comes to mind when you hear the words "social media"? 

Do you think about how much fun it can be to grow an audience on the platform of your choosing? How great it is to show off your products/services for free (or low cost)? How awesome it is to interact with your audience on a daily basis and see how they are engaging with your brand?

Or, on the flip side, do you get overwhelmed with how much of social media relies on pre-scheduling? Feel defeated whenever you see accounts growing faster than yours? Or get frustrated trying to maintain a picture-perfect aesthetic?

Trust me, we all experience feelings on every end of the spectrum when it comes to social media.

Social media is a powerful tool that holds an enormous amount of weight in your website's marketing efforts, but it doesn't come easy. It takes a lot of time and effort to build and maintain a strategic profile no matter which social media platform you're on.

But believe me when I tell you that social media is one of the greatest ways to drive traffic back to your website and support your business efforts. It just takes a bit of know-how!

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