Posts tagged online business
Can SEO really drive more leads for your services-based business?

I’ve written before about why every services-based business needs an SEO strategy and I was happy to see that that blog post struck a chord with my of my readers. I received quite a few comments and emails about that blog post - people liked the post but they wanted to learn more about how to actually APPLY that strategy.

The number one question I received was “How can I use SEO to drive more sales/book more discovery calls for my services-based business?”. Fantastic question and I’m super excited to answer that in today’s follow up blog post!

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally! Different types of websites work in different ways. The requirements and strategy for a services-based business website is going to be totally different from a e-commerce shop or website that sells digital/physical products. Not only will the look & feel of these websites be different, so too will the SEO strategy and goals.

SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers). It’s the pathway that warms up a potential client to inquire about your service and ultimately book you out.

You already know that I’m a firm believer that every services based business needs and SEO strategy and beyond that, I know that SEO can directly drive leads and grow your business. SEO will help grow your website but it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

In this blog post, I’m going to show you exactly how SEO can drive leads for your services-based business. Whether your website is on Squarespace or another platform, the goals and outcome will be the same.

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5 common myths about pitching your web design/development services

I’ve been thinking about pitching your services as a web designer/developer a lot lately.

Pitching is a topic that has come up many times in conversations as of late, whether it’s with my clients, my email newsletter subscribers, or even with my peers and fellow established web designers/developers. It seems to be on everyone’s mind!

If you’ve been following me and my business for a while, you might already know that I attribute my initial success and subsequent growth to pitching my services. Pitching is something I did to find clients, book out my calendar, take on the type of projects I wanted to do, and generally build up my experience and skills. It helped me leapfrog forward too and I know that I was able to achieve way more in a much shorter period of time because I took action and pitched my little heart out.

Was it easy or comfortable? Heck no! At the start, I pretty much hated pitching. The rejection stung and I felt like I was bothering people anytime I sent out a pitch email.

But do you know what? I kept with it, refined my strategy and started seeing amazing results from my pitches.

I was able to book loads more discovery calls which turned into secured web design/development projects. I started making good money. I was able to fill out my calendar in advance. My portfolio became more refined and targeted towards my ideal clients and audience/niche, which then made it even easier to sell my services in the future.

I am a HUGE fan of pitching because I know firsthand how well it works.

Which is why in this blog post, I want to address 5 of the most common myths or misconceptions I hear about pitching your services as a web designer/developer.

Most of these myths are based in fear, and I want to show you how powerful it can be to push past any awkwardness or hesitations you might have around pitching, because the results are totally worth it.

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Have you set up a Google My Business profile to go with your Squarespace website?

Coming in HOT to talk about one of the most glorious, exciting and thrilling administrative tasks related to your Squarespace website…. setting up a Google My Business profile!

LOL ok so maybe it isn’t actually the most fun thing that you’ll do today but trust me, it’s a small task that will have undeniable results.

It has come to my attention that many/most people don’t even know about Google My Business (unsurprising, tbh), let alone understand how important it is to set up. Whether your business has a physical address or exists purely online, this is a digital feature that should always be set up along with any website and/or business.

So, as part of my role as your Squarespace SEO BFF, I’m here to educate you on this tech tip. I want to be sure that you are totally clear on how to set up a Google My Business profile to go with your Squarespace website and understand the value it has for online marketing, SEO and growing your digital presence.

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How to up-level your business offerings and charge more for your services as a website designer

Hello hello! We’re mixing things up with today’s blog post by shining the spotlight on two students from my Top Squarespace SEO course because I am so proud of them that I could burst. This isn’t any old “case study” either, instead it’s my chance to shamelessly share (read: flaunt) the achievements of my students, support their business growth and plant some ideas in YOUR head about how you too can reach the next level with your tech skills and online business.

Alright, without further ado, I want you to meet Michelle from Perspective Studio and Patricia from ZUK Design Studio.

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