Posts in Tech Tips
The easiest way to preview your Squarespace website on different devices - video tutorial

Whenever I build and design a website, one of my biggest considerations is how it looks and displays on different devices. Whether someone is viewing the site from a desktop, tablet or smartphone, I want to make sure that everything displays correctly and that the user experience remains unaffected!

There's a super easy way to do this if you're using Squarespace, and it's a trick I rely on with every single website I work with. Responsive design is a feature of every Squarespace template but unless you're a pro, you might not know how the site will end up looking on different devices after your design is complete unless you check it out for yourself.

My friend, let me introduce you to the wonderful world of Device View!

Read More
How Analytics Can Improve The Ecommerce Customer Experience

Consumers are BORED.

SICK AND TIRED

of being marketed to — but they will happily share a positive customer experience with friends and family — and “as many as 89% of consumers began doing business with a competitor following a poor customer experience.” (source).

So how does the world of data and analytics intersect with the online customer experience? What can organizations, retailers, and individuals glean from analytics to help them form more meaningful and long-term bonds with clients and customers?

Here are key ways in which analytics can be fed back into your customer experience during multiple stages of the customer journey.

Read More
How I'm using a quiz to grow my email list

Please tell me I'm not the only one who has ever been sucked down the internet black hole that is a Buzzfeed quiz? You know how it is - one moment you're innocently browsing the web and before you know it you're only a few questions away from finding out what type of beef jerky you are. Say what you want about them but there's no denying that these quizzes are addictive!

Want to know what else is addictive? Watching your email list start to snowball thanks to one such quiz. 

if you're unclear about how a quiz can act as a lead magnet/content upgrade and help you grow your email list, then don't worry. I was in the same boat not long ago! 

I used to create email opt-ins the old way (meaning: for almost every blog post as an add-on) yet I was often frustrated when they didn't convert as well as I wanted them to. I would spend so much time working on these extra lead magnets but they weren't always enticing enough for people to sign up for them. Talk about a time waster!

But the quiz I built? Yup, that's worth it.

Read More