The 4 most important branding elements for your website - video collab with Mariah Althoff

Gather round, my friend, today’s blog post & video is a fun one!

I’m sharing a really fun collaboration with you today and I’m so excited for you to check it out!

As a custom web designer who also offers branding packages, I naturally get asked a lot of branding questions. I wanted to share the 4 most important branding elements for your website today but to make it a bit more interesting, I invited my friend Mariah Althoff to join in me!

Mariah Althoff is a visual branding expert and web & graphic designer who has worked with a seriously impressive roster of clients. From solopreneurs to small businesses all the way up to massive companies like Walmart (!), Mariah knows her stuff!

In this video, we’re chatting all about the 4 most important branding elements for your website. It’s basically a conversation between friends (#onlinebizbesties) but we’re sharing lots of practical information and lessons you can apply to your own Squarespace website. I know you’ll get a lot out of our tips & recommendations!

If you’d rather read a blog post than watch a video, no worries - I’ve got you covered with all the information below.

The 7 features every professional website must have - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what features every professional website must have, then you’ve come to the right place!

In this conversation, we’re talking all about the features that set a professional website apart from other sites that don’t pack a punch. There are certain features or settings that all professional websites have, no matter the industry, and we are talking about how you can include them on your Squarespace website.

Hit play on the video or read the post below!

Where'd you get that font? - video tutorial

When it comes to branding your business and websites, fonts and typography are one of the first design elements to nail down.

The fonts you choose will really set the tone of your website and depending on how you use them (e.g., headers vs body), the effect could be totally different. Think about how different a site would feel if you used an old-school, goofy font like Comic Sans as opposed to a classic, professional font like Times New Roman. The vibe of your brand goes from one end of the spectrum to another super fast when you mix up the fonts!

I've written before about my secrets to beautiful Squarespace typography, which is a great introduction to fonts and typography, so if you haven't read that post yet, I suggest you start there. Once you've covered the basics, it's time to dive in a little deeper to the wonderful world of fonts and typography!

In this article, I'm going to share my thoughts on paid fonts and point you towards some of my favourite places to purchase fonts online.

Let's dive right in!

Web Design/DevelopmentCharlotte O'HaraOctober 4, 2017fonts, typography, tutorial, videoComment

My secrets to beautiful Squarespace typography (bonus font guide included)

Choosing and combining fonts is an art, not a science.

Whether that's for a digital platform (like your website) or in print, typography can make or break your branding.

Typography is a hugely important design element, one which can have an instant impact on how people interact with your brand.

There are many different considerations when choosing the fonts to use, and those apply whether you're talking about your Squarespace website or design and marketing collateral.

I presume you haven't been to design school and are here for the Coles Notes (ain't no shame) so I've rounded up my favourite tips for beautiful Squarespace typography. Since there's so much to learn about this subject, let's dive right in!

Web Design/Development, SquarespaceCharlotte O'HaraSeptember 12, 2016branding, typography, fonts, colour, squarespace, style editorComment

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