Pretty vs Performance : What to prioritize in your website’s design

You’ve finally decided to launch a new website (after taking my free course, perhaps?) or that it's time to give you existing site a facelift. Exciting news, let's break out the bubbly!

But before your site can go live, you’ve got to take care of all the heavy lifting and actually build and design the website. It’s important to slow down and think critically about the website design process if you want to do it right the first time. Not everyone has time for a starter website!

If you aren’t clear on your website’s goals, it’s nearly impossible to build a website that fits your brand, generates leads AND helps grow your business. When the focus of a website is purely on aesthetics and the design ignores the goals, the best case scenario is that you end up with an appealing website that doesn't perform how you want it to. The truth is, however, that often you’ve just wasted everyone’s time and a whole lot of money. Whomp whomppppp.

In my opinion, we can do better than that.

Today we are going to take a look at what I prioritize in my custom website projects and look at the relationship between pretty and performance websites.

How to get images on your Squarespace website to show up in Google image search results

There's no denying it, Google is everyone's favourite search engine. It's where we turn everyday to find the answers to our most burning questions, look something up on the fly, or help us get the information we're looking for.

It's one thing to use a search engine like Google for your own personal use, but as website owners, we're constantly making sure that our websites are set up in the best way possible to show up in Google's search results. We spend a considerable amount of time and effort on this because we know that ranking higher and showing up in Google's search results will help us grow faster by increasing traffic to our website and exposing our site to a wider audience.

Images on a website play a huge part in SEO, and if you add and set up images on your site in a way that has Google Image Search in mind, you'll be way ahead of the competition.

In this post, we are going to look at how to get the images on your Squarespace website to show up in Google image search results. There are so many SEO benefits from this and it's a great thing to focus on if you want to grow your website.

Here's what I learned from launching my second digital product

A few weeks ago I launched my second digital product, the Income Tracker Spreadsheets, and I wanted to share my thoughts, observations and lessons learned from this project.

I really enjoy reading these sorts of “behind the scenes” posts from other business owners and for me personally, it’s fun to look back on them a few months later.

First and foremost, I’m a web designer/developer but as I start expanding my offerings to include digital products, I want to write about my experience (while it’s still fresh) and fill you in on what it’s really like to take an idea and turn it into something that you sell on your website.

Grab a drink and get comfortable because this is a beast of a post. Let’s jump right in!

Do these 7 things to instantly improve Squarespace SEO

Ahhh, SEO.

Those three little letters are enough to cause panic, doubt and frustration in most website owners around. And for good reason, I might add!

We all want more eyes on our Squarespace websites, but once the basic settings have been taken care of, what should you focus on next?

I'm here to guide you through 7 things you can work on TODAY that will instantly improve Squarespace SEO because I want to make that super easy for you.

These tips are meant to be actionable steps you can actually do yourself, because I have zero interest in making you feel overwhelmed or like I'm adding extra work to your plate. SEO takes time and effort but trust me, it pays off.

Once you start working your way through these points, you'll see great improvements to your Squarespace website's SEO in no time at all! And once that's covered, you'll be able to move onto more advanced SEO strategies while feeling confident that you've got the basics covered.

Pull up a seat and open your notebook, it's time to get started!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!