6 Ways to get your Squarespace website in order

April showers are rolling through, the flowers are starting to bloom, little birdies are happily chirping away… you know what that means. Spring has sprung!

This time of year is all about renewal and it’s the perfect excuse to do a little spring cleaning.

I’m sure you’re all covered on the home front but what about your website? Are you going to spruce it up too?

No matter what type of website you have, whether you’re a blogger or a service provide, run an e-commerce shop - whatever - now’s the perfect time to give your site a little TLC!

In today’s post, I’m going to cover 6 ways to get your website in order. These aren’t “five minute fixes” but they won’t take days of your time either. I’d say realistically you can knock most of these pointers off within a couple of hours and trust me, it’s definitely time well spent! These are all tweaks that will help you to grow your website, improve user experience, and position you as an expert online.

Ready to get started? Let’s jump right in!

Everything you need to know about Squarespace Page Titles

What makes up a website? Do you think of a collection of pages that display a variety of content? If we agree that a website is something along those lines, the next question to ask yourself is how does a visitor move around the site?

First off, there’s the home page where visitors initially land on your website. From there they navigate around to different pages of the site. Users often hop between pages by clicking through to the content they’re looking for, and that’s often indicated by the Page Title. For example, if you want to read the blog, you’ll click the “Blog” link. Or if you want to shop a brand’s products, you might click “Shop” or “Products”.

As a website owner, your goal is to make it as easy and straightforward as possible for visitors on your site to access the information they’re looking for.

This is where Page Titles come in!

Should you create a custom “404 not found” page for your Squarespace website? - video tutorial

If you've spent more than 5 minutes on the internet, you've probably clicked on a link on a website only to get the "Oops that page doesn't exist!" message. You know the one I'm talking about, yes?

Even if you don't know it by name, you know what a "404 not found page" is.

This fancy-sounding "404 not found" page is surprisingly easy to set up on the Squarespace back end, and it's a quick & easy step that will major improve your website. From both a design and user-experience point of view, I definitely recommend taking a few minutes to set one up.

Many people who go the DIY route forget to customize this page or don't understand why it's important to customize in the first place.

My friend, I know you're not an amateur techie so it's time to get one in up and running if you don't have it created already.

In today's video tutorial, I'm going to fill you in on the humble and often-overlooked "404 not found" page and show you how to create one for your Squarespace website!

If you want a professional website that doesn't look or act like a basic default Squarespace template, you'll want to customize this page asap.

5 branding upgrades that every Squarespace website must include

Some people say that branding is just about setting the *~mood~* but I believe it’s about so much more than that. Branding is a strategy, a way to present your business to your ideal audience, and a story you tell through visual elements.

Brand elements work together to evoke a feeling, leave an impression and speak to a target audience

One thing that branding is NOT? A formula.

There are certain branding elements that you’ll have no matter what type of business or website you’re working with. These non-negotiable include a logo, colour palette and typography. But if you want to make your website POP and stand out from the crowd, you’ve got to step up your branding game.

I’m sharing 5 branding upgrades that you must do to your Squarespace website if you’re ready to customize your site and step up your online game.

Let’s take a look!

squarespace seo checklist

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squarespace seo checklist

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Thank you!