Posts tagged ideal client
4 things I've done differently to improve client communications in my business

Many freelancers/small business owners/entrepreneurs go into business thinking that doing the actual work will be the most challenging part of their job. But in many cases, it’s actually client communications and management that can be the scariest or hardest part of their day. Who’d have thought that?!

Client communication can have its ups and downs, there’s no denying it. Anytime you’re dealing with people and their businesses, there’s an emotional component that can’t be ignored. But now that I’ve been in business for several years, I finally feel like I’m getting a handle on things.

Since I started my business, I’ve made countless changes to my process and learned a LOT about the best way to work with clients. Sometimes that means retraining my brain on the type of language to use, other times it means implementing new organization strategies. I can anticipate what various pushback points might be and I’m able to get ahead of the situation and keep everyone happy.

I’m not saying that I’m perfect or that I’m an expert in client communications, but I’ve definitely learned a lot and want to share those lessons with you today!

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How to turn down freelance clients in a way that won’t break your business 

Believe it or not, there will come a day for every freelancer, solopreneur or business owner where they receive more inquiries than they can take on. As much as you’d love to accept every project that comes your way (hello, bottom line?!), you will eventually find yourself having to turn down potential freelance work. 

This can a blessing in disguise but it’s still a hard skill to master - especially if you’re still in the scrappy, roller coaster, early stages of your business. 

Now that I’ve established my web design business, I am thrilled to find myself in this position. It took some time to get here and I had to figure out turn down work and projects in a “smart” way, but now that I’m here I want to share how I say no in a way that doesn’t come back to bite my business in the butt.

Saying No isn't easy and rejection ain’t fun for anyone but there’s definitely a ‘right’ way to go about it.

Let’s dive right in!

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Five foolproof steps to getting projects you actually want to work on

A few days ago I was flipping through my calendar and all of a sudden it hit me : I've officially been running my own web design/development business for over a year now. Wow, what a feat! 

It's a depressing fact that most businesses fail yet so far, I've been successful and I'm proud to say that I plan to keep it that way.

My business has been successful thanks to a combination of luck, hard work, perseverance and a willingness to approach my business strategically.

Here's the thing, though. A lot of it is replicable which means that YOU can start or grow your web design/development business too!

This article is going to walk you through the five foolproof steps that I use to get the web design/development projects I actually want to work on. By following these steps, I am confident that they can work for you too! It's not rocket science but it will take time and effort. But trust me, it's worth it.


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The 3 types of projects every web designer / developer should include in their portfolio

Are you starting a web design/development business? Ready to take on a few more freelance projects outside of your 9-5? Maybe you've been thinking about the best way to represent your work online?

The wild and wonderful world of freelance web design/development is a rollercoaster of an undertaking. Some days you’ll be thrilled with the projects you’re working on and other days? Not so much.

When you’re first starting out, you won’t have the luxury of being super selective about the type of projects you take on. During this initial stage of your business, a variety of projects will not only build your portfolio, it’ll also strengthen it.

Through hands-on work, you’ll learn how to cater your services to specific client types and along the way, I have no doubt that you’ll identify and refine your ideal client. 

Getting experience across several types of projects will make you a better designer and will help you niche down when the time is right. 

Once you start taking on projects, you’ll also have to consider the portfolio you present on your website.

Believe it or not, putting together a portfolio that showcases your work involves a surprising amount of strategy. How many pieces should you include? What order should the projects be presented in? You could honestly spend months preparing your portfolio and humming and hawing over the details but at the end of the day, you must take action and put your work out there!

Today’s article will identify the 3 project types that every web designer/developer’s portfolio MUST include - and why.


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